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Michelle Lawson

Web Professional

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Summary

I specialize in empowering marketing executives at global corporations transform ideas into powerful webpages that convert users into customers. Past clients include Microsoft, AT&T, SAP Concur and Adobe.

Education

Associate of Technical Arts

Edmonds Community College, Lynnwood, WA
Computer Information Systems - Web Application Development
Studied html, css, php, javascript, database theory and design, project management and general education

Associate of Science

ITT Technical Institute, Lathrop, CA
Information Technology - Computer Networking Systems
Studied network operating systems, network systems design and implementation, database fundamentals and general education

Professional Experience

Adobe Systems, Seattle, WA

Web Producer

January 2020 - May 2020

Leveraging Adobe Experience Manager, created webpages on internal learning website using both Classic and Touch UI, while managing deliverable expectations for business owners. Uploaded assets to DAM; utilized assets for various webpages. Ensured branding and metadata were correct, published, tested and handed off to content authors. Lead producer on project to implement new component on 200 webpages in tandem with regular duties. Managed Kanban board. Conceptualized and wrote multiple technical instructional documents.

SAP Concur, Bellevue, WA

Web Producer

December 2018 - May 2019

Using Drupal 7, drove conversions by creating engaging webpages that showcased exciting product offerings. Localized, edited, published and tested webpages in multiple languages on global customer-facing website. Selected graphics from DAM that best complimented copy; curated, implemented and published. Customized and implemented custom Drupal components and graphics from DAM. Worked collaboratively with team developers and QA manager to merge changes and meet project deadlines; managed deliverable expectations for all business owners. Ensured proper branding on webpages.

AT&T, Bothell, WA

Web Content Implementation Specialist

September 2016 - December 2018

Using AEM and Teamsite content management systems, managed multiple webpage build projects on global customer-facing website, driving projects through to completion. Inserted HTML into content management system as needed. Managed multiple projects, keeping stakeholders apprised of status and ETA of completion. Managed deliverable/launch expectations for all business owners.

Walgreens, Bellevue, WA

Web Producer

July 2016 - September 2016

Partnering with marketing executives, created, published and tested customer-facing webpages that drove conversions and sales during promotional campaigns. Supported company initiatives to drive customer interest and excitement about company products. Checked and validated all existing online content to ensure accuracy of content and images.

Microsoft, Kirkland, WA

Infopedia Publishing Manager

October 2015 - May 2016

Functioning as subject matter expert of an internal Microsoft sales website, consulted with sales team on webpage updates and additions. Provided feedback to stakeholders on strategies to maintain consistency in branding standards, look, feel and message of webpages.

Fluke, Everett, WA

Front End Web Developer/Content Manager

September 2013 - November 2013

Finalized post-CMS migration project. Ensured branding strategy was maintained on all webpages. Selected images that best reflected the product being promoted, published and tested webpages. Proofed copy and ensured images effectively reflected content.