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Michelle Lawson

Michelle Lawson

Web Professional

Web producer with 8 years of experience with expertise in content management systems, branding, and project management, and delivering impactful web solutions that enhance brand visibility.

Work Experience

Content Manager

Kaiser Permanente, Remote (contract)

June 2022 - Nov 2023

  • Build exceptional webpages using Adobe Experience Manager, designing layouts, sourcing images, and inserting links.
  • Apply and uphold editing and proofreading standards to ensure the accuracy and quality of content.
  • Expertly organize and tag digital assets in AEM DAM, facilitating efficient asset retrieval and usage.
  • Conducted quarterly audits of assets and content to keep the site fresh, current, and engaging.
  • Regularly audited DAM for asset size, weight, and naming convention.
  • Lead web projects from the information-gathering stage to launch.
  • Develop comprehensive training documentation and authoring guidelines for content authors, empowering them to create and maintain their web pages efficiently and in alignment with brand standards. Took the lead on a project to redesign the site navigation menu.

Web Producer

Rimini Street
Remote
(contract)

Sept 2020 - June 2022

  • Assisted with content migration from NGINX to WordPress.
  • Led web production efforts for the EMEA region, assigning tasks required before page build and publication; managed translation, built and published pages, and closed project.
  • Collaborated closely with regional marketing leaders to maintain existing content across assigned sites, ensuring that all messaging remained relevant and aligned with the EMEA audience's expectations and preferences.
  • Conducted thorough reviews of assets to guarantee accuracy and relevance and efficiently uploaded these assets to the media library for easy access and use.

Web Producer

Adobe, Seattle, WA
(contract)

Jan 2020 - May 2020

  • Worked closely with the marketing team to understand a workforce-facing learning website's design, content, and functionality needs.
  • Leveraged Adobe Experience Manager to transform written content into engaging and effective webpages.
  • Assumed a leadership role in a project involving the integration of a new website component across 200 web pages.
  • Conceived and produced several AEM instructional documents to enable future web producers to master AEM component use.

Web Producer

SAP Concur, Bellevue, WA
(contract)

December 2018 - May 2019

  • Leveraged Drupal 7 to design and develop webpages that effectively promoted and highlighted exciting product offerings, contributing to increased conversion rates.
  • Involved in adapting, editing, and testing webpages in different languages on a global customer-facing website.
  • Worked with Digital Asset Management (DAM) system to select suitable graphics.
  • Tailored and incorporated custom Drupal components.

Web Content Implementation Specialist

AT&T, Bothell, WA
(contract)

September 2016 - December 2018

  • Responsible for managing the creation of webpages using AEM and Teamsite content management systems on a global customer-facing website.
  • Leveraging Adobe Experience Manager and HP Teamsite content management systems, created new webpages and edited existing webpages on AT&T’s global sales website, according to copy provided by stakeholders.
  • Led multiple projects simultaneously.
  • Played a crucial role in aligning project deliverables and launch dates.

Web Producer

Walgreens, Bellevue, WA
(contract)

July 2016 - September 2016

  • Worked collaboratively with the marketing team to design, publish, and test webpages with the goal of increasing conversions and sales during promotional campaigns.
  • Using proprietary content management system, created, tested and published new webpages for sales promotions per stakeholder specifications.
  • Consistently met strict deadlines in fact paced sales-oriented environment.
  • Contributed to initiatives aimed at generating interest and enthusiasm among customers.
  • Responsible for reviewing and verifying the accuracy of all existing online content (text and images).

Microsoft Infopedia Publishing Manager

Microsoft, Kirkland, WA
(contract)

October 2015 - May 2016

  • Played a crucial role in creating webpages that showcased Microsoft products, aimed to empower the sales staff while procuring new customers.
  • Oversaw the consistent branding, publication, and testing of these webpages on the global internal sales staff-facing website.
  • Educated project managers and stakeholders on corporate branding standards, ensuring that new webpages adhered to established branding guidelines.

Education

Edmonds Community College, Lynnwood, WA

Associate of Technical Arts, Web Application Developer

2011 - 2013

Transcript available on request

ITT Technical Institute, Lathrop, CA

Associate of Science, Computer Network Systems

2002 - 2004

School Closed - Transcript Unavailable